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Email Marketing - Your Internet Business Lifeline
Email Marketing - Your Internet Business Lifeline
By Gerrick W, Sat Dec 10th
It is not unusual to have high ranking at the Search engines yetsee low conversion rates. In fact, someone else whose ranking islower than yours may be making a killing online with hisproducts. How could that happen? With all other things beingalmost equal, good web design, good sales copy, qualityproducts, it is highly probable the other person has aneffective campaign set in place. It is a so-called 'known secret' of successful online marketersthat the lifeline of any Internet business is email marketing.It brings longevity to your internet business. If you hope tomake a long term living off your Internet business, you need togive serious thought to if you haven't done so. I started off my Internet business without seeing the need foremail marketing. I spent a lot of time on SEO. Then one day thisquestion dawned upon me. What am I to do with the traffic thatwould show up at my door?
It is a known fact that not many people will buy your product orservice on their first visit to your website. Yes, some may buythe products that you are promoting but the majority won't. Thevast majority may never come this way again. You stand to losesubstantial traffic in this way. Then what about those whobought something? How can they become your lifelong customers? No wonder, successful online marketers have an effectivefollow-up system that allows them to touch base with theirvisitors. What better cost effective way to do so than throughemail. 4 Benefits of Email Marketing: 1.Gives visitors a personal touch to your online business. Email communication is the most cost effective way at present totouch base with your website visitors. In a highlyimpersonalized world of Internet marketing, simple personalizedemail communiqués can do wonders for your Internet business. 2.Allows you to build credibility and trust with your visitors. You can achieve this by offering short courses in the area ofyour expertise through email. The courses you offer must berelevant to the products or services you are promoting on yourwebsite. For example, if you are promoting weight loss products, you mayoffer a short course like 30 days to lose weight. People aremore disposed to
buy your product or service if they gainconfidence through the information you have provided. 3.Exposes visitors to your product or service. Sales statistics reveal that most people need to be exposed toan offer 7 times or more before they buy. You have no way ofexposing your products or services before your website visitorsexcept through Email marketing. 4.Turns first time buyers into lifelong customers. Email marketing is an effective way to update your customers ofyour latest products and services, and keep them posted of thelatest developments in the business. This builds long termrelationships with your visitors. Follow-up with your customers immediately after they made apurchase with an offer of a free gift or special discounts onproducts that are related to what they have bought. This is goodmarketing practice. You will endear first time buyers toyourself, and turn them into lifelong customers. After all been said, how to get visitors to leave behind theiremail address? Nobody will give something in exchange fornothing. Offer a free e-book, or software, or email course, ornewsletter in exchange for your visitors' names and emailaddresses. This is by no means tricking people into giving theiremail address. In the first place, your visitors have someexpressed interest when they came by your website. Your job isto continue to arouse their interest that they want to know moreabout what you have to offer them. The list of names and email addresses you collect is called anopt-in list. With it you can touch base with your visitorswithout being accused of spamming. Follow-up with personalizedemail communiqué, offer relevant information and leads. Don'tturn your email communiqué into one big sales letter. It putspeople off. If they unsubscribe from your mailing list, it'syour loss. Say goodbye to your potential customers. You cannot maintain the number one spot at the Search enginesall the time. Other webmasters will overtake you sooner orlater. However, this does not diminish the importance of SearchEngine Optimization. For long-term success, SEO and an effectiveemail marketing campaign are needful. About the author:Gerrick W - mailto:gw@1stinternetmarketingsolution.comInformation and Software Tools You Need to Effectively PromoteYour Online Business. Visit:http://www.1stinternetmarketingsolution.com
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